Personal Branding
Branding
2021
The way the English and Chinese typefaces are intertwined intrinsically ties to my identity as a second generation Taiwanese-American because these parts of my life are indistinguishable from each other.
The English script is of my initials and represents the fluidity of speaking English as compared to the blocky Chinese characters because Chinese does not come easy to me and, oftentimes, my Mardarian sounds choppy.
I took inspiration from Taiwan and California’s scenic landscape. The dark purple is my favorite color and reminds me of a family trip to Napa, filled with fields of lavender. The mint green is reminiscent of my grandparent’s farm in the mountains of Taiwan, covered in tropical plants.
The abstract shapes are a visual language, symbolizing each of the Chinese characters.
The English script is of my initials and represents the fluidity of speaking English as compared to the blocky Chinese characters because Chinese does not come easy to me and, oftentimes, my Mardarian sounds choppy.
I took inspiration from Taiwan and California’s scenic landscape. The dark purple is my favorite color and reminds me of a family trip to Napa, filled with fields of lavender. The mint green is reminiscent of my grandparent’s farm in the mountains of Taiwan, covered in tropical plants.
The abstract shapes are a visual language, symbolizing each of the Chinese characters.
Pavise
Branding
2023
The objective behind the graphics was to inform the public about Pavise, a suncare and skincare brand. In my design process, I initiated by creating a moodboard, jotting down keywords, and studying competitors within the industry. My research was centered on discovering how Pavise could establish a distinctive presence. One notable aspect was Pavise's utilization of vibrant neon colors, in stark contrast to competitors like Tacha, who opted for softer pastel hues.
One key lesson I derived from this design experience was the importance of striking a balance between visuals and text. Throughout the process, I sought feedback from my peers.
Reflecting on the project, if I were to approach it differently, I would place a greater emphasis on ensuring legibility. The use of the font "DirtyLine 360DaysofType 2022" posed readability challenges, especially when combined with the neon color palette.
One key lesson I derived from this design experience was the importance of striking a balance between visuals and text. Throughout the process, I sought feedback from my peers.
Reflecting on the project, if I were to approach it differently, I would place a greater emphasis on ensuring legibility. The use of the font "DirtyLine 360DaysofType 2022" posed readability challenges, especially when combined with the neon color palette.
HP Inc.
Branding
2022
I interned at HP Inc. and helped promote their HP Stories through social media posts for Facebook, Linkedin, and Instagram. I collaborated with Patrica Sanchez (Sr. Art Director), Bianca Tamura (Content Production Manager), Sarah Murry (Copywriter), and Henry Cunningham (Visual Designer).
MillerKnoll
Branding
2022![]()
The brand identity for the Knoll Workplace Research Library (KWRL) was largely based in reference to one of Knoll’s core strategies– Remix Idea and Concept.
Our identity was inspired by the Regengeration chair specifically the mesh design. The KWRL identity is a new, fresh branding that is flexible and responsive to movement similary to the Rengeration chair.
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Our identity was inspired by the Regengeration chair specifically the mesh design. The KWRL identity is a new, fresh branding that is flexible and responsive to movement similary to the Rengeration chair.
Fragments of a Freelancer
Editorial
2022
I had the pleasure of interviewing Marina Veziko, a Finnish designer who focuses on branding and art direction. I incorporated geometric shapes, since Marina uses them as a framing devices within her own work. Through this composition, also wanted to express her lifestyle as a freelancer, where she is able to dab in multiple areas of design.
The display type is set in Cosi Azure, a geometric typeface that echos the puzzle piece-like composition.
The display type is set in Cosi Azure, a geometric typeface that echos the puzzle piece-like composition.
